Welcome to the official website (the “Site”) of Fire The Liar.
Please note the distinction between our privacy practices in connection with your visit to the Site, and our Terms of Serivce
Information Collected and How It Is Collected
Voluntary Information: We may collect personal information you voluntarily provide to us including, but not limited to your name, email address, postal address, phone number, mobile number and geographic location. You may provide this information when you request information, register, make a purchase or for other purposes. We may also collect demographic information such as gender, date of birth, occupation, employer name and zip code. In limited circumstances, we may collect payment information such as credit card number where needed to complete a requested service or transaction.
Automatically Generated Information: We may also collect non-personally identifiable information that is generated automatically while you are visiting the Site or elsewhere on the Internet when our advertisements are served, also known as log files. This data includes, but is not limited to, information such as IP address, web pages visited before and after visiting the Site, date and time, domain type, type of mobile device you use, your device’s unique ID, web pages you view and links you click on within the Site and interactions with our advertisements delivered by us or advertisements delivered by a third party advertising technology vendor. This type of information may be collected using different types of technologies, such as cookies and pixels. An IP address, for example, is an identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit the Site, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device, your Internet Provider, track and prevent potential malicious activity and understand from what regions of the world the Site visitors come. We also may use your non-personally identifiable information to enhance the Site.
You may elect not to allow us to collect and use this non-personally identifiable data as part of our Service by following the Opt Out procedures described below.
Cookies and Other Technologies
Cookies are used to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for Fire The Liar.
Google Analytics collects information anonymously. Google will not associate your IP address with any other data held by Google. Neither Fire THe Liar nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit the Site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.
We may use other companies to set cookies on the Site and advertisements and gather cookie information for us. We may use our own cookies, tracking pixels, canvas fingerprinting, IP address tracking, or other tracking technology to store any data, for any purpose on the Site, affiliated sites, partner sites, applications, API’s, emails or any other services. This information is the exclusive property of Fire The Liar and may be retained indefinitely, shared, sold, traded or otherwise distributed for any purpose without limitation. In some cases, we may also use another company to operate web servers or process credit card purchases for the Site.
Web Beacons: Pages of the Site [and our emails] may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Fire The Liar, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
INFORMATION USE AND SHARING
Use of Non-Personally Identifiable Information: Fire The Liar or our service providers or agents that provide services for us may use non-personally identifiable information as part of the Services to better tailor advertisements and other content in an effort to create a more relevant experience for each person that visits the Site or elsewhere on the Internet. This non-personally identifiable information may also be used to predict responses to advertisements, to help determine which ads perform best and which content is most appropriate for different individuals, to measure and optimize the effectiveness of advertisements and to provide aggregate reporting to our service providers or agents and for our and their internal purposes.
Additionally, in the event that we offer a message board or any other interactive or social-type feature on a website administered directly by us, please be aware that these areas may allow you to publicly post, and share with other users, certain messages, content, or other information (e.g., stories, pictures, ingredients, tips, etc.). Although we may take certain precautions to protect those who use these areas of one of our websites, we encourage you to be wary of giving out any personal information in such public forums. The information you post can be collected and used by people you don’t know. We cannot guarantee the privacy and safety of these areas and are therefore not responsible for any information you choose to post. Your use of these features is fully at your own risk.
Submitting your email: Submitting your address anywhere on the Site may result in your email address being added to the Fire The Liar email list. You may unsubscribe to Fire The Liar emails at any time by opting out of email subscriptions with the ‘unsubscribe’ link included in each email. Your email address will be removed from our marketing list. Please allow us a reasonable period of time in order to satisfy your request, as some promotions may already be in process.
We employ and maintain technology and security measures designed to protect your personal information. However, no data transmission over the Internet can be guaranteed as 100% secure. As a result, while we strive to protect your information, we cannot ensure or warrant the security of any information you transmit to us or receive from us.
YOUR CALIFORNIA PRIVACY RIGHTS
Under California Law, California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of personal information, such as name, email and mailing address and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To request the above information, please contact Fire The Liar on the Site or write to us at (with a reference to California Disclosure Information):
We will respond to such requests for information access within 30 days following receipt at the email address stated above. If we receive your request at a different email or mailing address, we will respond within a reasonable period of time, but not to exceed 150 days from the date received. Please note that we are only required to respond to each customer once per calendar year.
We strongly encourage parents and guardians to regularly monitor and supervise their childrens’ online activities. We do not knowingly collect personal information from children under 13.
VISITING THE SITE FROM OUTSIDE OF THE UNITED STATES